Local SEO Utility Or Commodity?
Local search engine optimization is more important than ever in this age of neck-to-neck competition. Most often it seems like a commodity however, depending on the nature of business it can be most beneficial utility. Scope for any business is very wide and practically covers almost all business sectors due to variety of benefits it can bring. In the actual means it’s no longer an add-on, businesses who are serious about their web presence are considering this as mandate and implementing it at the earliest. Here in this article we rest our case by addressing the most asked and pressing query i.e. why do we need local SEO?
To show your existence in the top –
We have to tell the customers that we exist and available when they need us. This is the digital revolution era and customers are using very sophisticated hand held devices and wearable gadgets, as a modern generation business we need to publish the important business notification to the subscribers, this has become very important. Who does not want to gain customers confidence by leveraging low cost technical solutions.
Are we recognizing the growing mobile searches?
Smart phones are computer with ability to make calls, Mobile based search has increased with several magnitudes, what it says is, mobile has become the preferred search device and customers would like to take its help to locate you, when you are not appearing in the mobile search you are clearly missing some serious gains. When smart phone user searches for product or services Google shows result which are close to the user, Mobile phone GPS makes it possible. This is technology and when you do not take advantage of Local SEO most likely you will miss customers who is very close to your business proximity.
So how to approach it?
Key Information about our business like address, offering, service name and important tags in the web are not consistent, managing these effectively is the first step towards being SEO equipped. Not having SEO is as good as not having the presence, you are hiding yourself and keeping distance from the potential customers. This becomes important especially when your competitor leverages feature of local SEO. It becomes fairly easy for them to turn the internet traffic towards their business and eliminate other competitors.
Maintaining the local search engine optimization is not the rocket science provided we follow some guidelines and more to the point, google does automatic listing as your consistency across all the references ages and with every search your business listing improves
Important steps to consider
- Name, Address and Phone number consistency across the digital marketing websites and advertisements.
- Local reviews for your product and service is must in order to top the chart. This includes google reviews as well.
- Choose correct categories for your business.
- Upload relevant pictures.
- Having an embedded google map to locate your business.
There are lot more on this. This may sound simple; however, this is not as easy as it looks. Professional who have good command over the local search engines functionality and who knows how to make your business top the chart can be real help in improving the ranking of your business. If you need any help about fixing your local SEO remember we are always within reach.