The Basics of On Page SEO

On-page SEO has never been more important than now. Unique content is definitely the most important factor to position your website better in rankings but Missing SEO factors can drags it down more often than not. For example no or minimal use of H tags, Ineffective use of the bold and italics in SEO optimisation. Since the latest Google update on-page SEO has gained lot more attraction. This small article is geared towards making you familiar with on-page SEO in less than 10 min. So let’s jump into the technicalities

Use of keywords

keywords

Keywords must appear in the title and then it must appear in the URL. You have to optimise the keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing)

 

 

Header tags

tags

Spread of H1, H2 and H3 tags should be nice enough in the article, without the compelling headlines very well researched content might get unnoticed. Keyword must appear in first and in the last sentence of the page. Relevant usage of bold and italics should be there.

 

Internal link

internal-linksThere should be one internal link to a page on your blog/website. Image alt attribute should have the keyword as well if possible. URL should be descriptive which can give the idea about page content.

 

 

Social networks

social-networkGet social. Sharing is caring, have the popular and widely used social network icons for the audience of your post. Post contents to LinkedIn and generate more traffic of intellectual crowd.

 

 

Device agnostic

device-independantPage should render in all devices screen and every popular browser. It should be developed in responsive manner which scales up to any device size easily and smoothly. The current trend is mobile browser so keep that in mind and design your site with “Mobile First” concept.

 

Keep yourself updated

updatesThere are some other measures which should be applied carefully such as quality of links in your page, page loading speed, content length and usage of https. Keep yourself updated with positive and negative impact of google algorithm updates.

That is it, we hope it was simple. Do let us know your thoughts and stay tunes for updates.

Local SEO Utility Or Commodity?

Local search engine optimization is more important than ever in this age of neck-to-neck competition. Most often it seems like a commodity however, depending on the nature of business it can be most beneficial utility. Scope for any business is very wide and practically covers almost all business sectors due to variety of benefits it can bring. In the actual means it’s no longer an add-on, businesses who are serious about their web presence are considering this as mandate and implementing it at the earliest. Here in this article we rest our case by addressing the most asked and pressing query i.e. why do we need local SEO?

 

To show your existence in the top –

ExistenceWe have to tell the customers that we exist and available when they need us. This is the digital revolution era and customers are using very sophisticated hand held devices and wearable gadgets, as a modern generation business we need to publish the important business notification to the subscribers, this has become very important. Who does not want to gain customers confidence by leveraging low cost technical solutions.

 

 

 

 

Are we recognizing the growing mobile searches?Searches

Smart phones are computer with ability to make calls, Mobile based search has increased with several magnitudes, what it says is, mobile has become the preferred search device and customers would like to take its help to locate you, when you are not appearing in the mobile search you are clearly missing some serious gains. When smart phone user searches for product or services Google shows result which are close to the user, Mobile phone GPS makes it possible. This is technology and when you do not take advantage of Local SEO most likely you will miss customers who is very close to your business proximity.

 

 

 

So how to approach it?

Approach iTKey Information about our business like address, offering, service name and important tags in the web are not consistent, managing these effectively is the first step towards being SEO equipped. Not having SEO is as good as not having the presence, you are hiding yourself and keeping distance from the potential customers. This becomes important especially when your competitor leverages feature of local SEO. It becomes fairly easy for them to turn the internet traffic towards their business and eliminate other competitors.

Maintaining the local search engine optimization is not the rocket science provided we follow some guidelines and more to the point, google does automatic listing as your consistency across all the references ages and with every search your business listing improves

 

 

Important steps to consider

  • Name, Address and Phone Important Stepnumber consistency across the digital marketing websites and advertisements.
  • Local reviews for your product and service is must in order to top the chart. This includes google reviews as well.
  • Choose correct categories for your business.
  • Upload relevant pictures.
  • Having an embedded google map to locate your business.

 

 

 

There are lot more on this. This may sound simple; however, this is not as easy as it looks. Professional who have good command over the local search engines functionality and who knows how to make your business top the chart can be real help in improving the ranking of your business. If you need any help about fixing your local SEO remember we are always within reach.