“The time to repair the roof is when the sun is shining.
[State of the Union Address January 11 1962]”
― John F. Kennedy
When it comes to designing or planning for a website it is important to plan it carefully, a poorly planned and designed website doesn’t yields the desired result, despite of being important and crucial it is very simple and quick to start. We will share top 5 of the most common and most important element of a successful websites in this post.
Target Audience –
Do you know who are your target audience, this is the single most important factor and everything revolves around it. The logo, Navigation, Color and Shape, The content of your website and everything else depends on the target audience. Always remember “You can’t please everyone”. It is better to focus only on whom you care most i.e your target audience and your market segment at large.
The Logo –
Logo is the second most important aspect of your website, we can not advocate enough of the importance of it. Just a google search of “Most costly logos” is enough to reveal the worth of these little colorful piece of art. This is created to create unforgettable, lasting impression on your target audience’s mind. It is about what story you want the audience to pursue without event telling a single word about it. The logo is identity of the brand and if you are the brand of your business, which is in some cases i.e a lawyer or a freelancer e.t.c It is your identity too, so better craft and design a right identity because most of the time “First Impression is the last”.
A directionless navigation is nothing less then a nightmare. Bad navigation design confuses your audience and leave them frustrated to never return back. On the other hand a properly designed navigation is like flight navigation system, which is accurate and guides the user to exact coordinates where he want to land by conscious choice to takes an action which generate lead for business and start an engagement with the user to make him come back for more business every single time.
Colors and Shapes –
The colors used in the website plays a crucial role in the user engagement, use a lot of bright and shiny color and that will reduce the audience’s attention span significantly and make the user leave your website as quickly as possible on the other hand excessive use of dark color and serious tone will leave the user depressed and make your website look dull and boring. It is also important to consider the age group and other UX Design factors before making a choice of colors.
The shapes used in your website also engage the user’s subconscious mind, every shape has a different story and triggers a different sense, which influences the decision making power of the user i.e an oval or circle gives the user an impression that you are smooth and balanced in your approach but may be a bit less on the stability front at the same time square shape tells the user that you are balanced straightforward and sharp at times in your approach. So it is very important to use shapes in website wisely or be ready for otherwise consequences.
Last but not the least content is the hero of whole story, it posses the power to engage the user in your website and keep them coming back for more and also to drive them away. As discussed in previous point the content has to be very user focused and targeted. Stop writing generic content and wasting time to please everyone and just to be with the tide, i.e if you search for AI and Machine learning or Deep learning you will find tons of useless blogs and post written by so called wannabe data scientists, who fail to address one single point that Machine Learning and Deep Learning are subset of umbrella topic of Artificial Intelligence.