5 Important elements of a successful website

“The time to repair the roof is when the sun is shining.

[State of the Union Address January 11 1962]

John F. Kennedy

 

When it comes to designing or planning for a website it is important to plan it carefully, a poorly planned and designed website doesn’t yields the desired result, despite of being important and crucial it is very simple and quick to start. We will share top 5 of the most common and most important element of a successful websites in this post.

Target Audience –

Do you know who are your target audience, this is the single most important factor and everything revolves around it. The logo, Navigation, Color and Shape, The content of your website and everything else depends on the target audience.  Always remember “You can’t please everyone”. It is better to focus only on whom you care most i.e your target audience and your market segment at large.

The Logo –

Logo is the second most important aspect of your website, we can not advocate enough of the importance of it. Just a google search of “Most costly logos” is enough to reveal the worth of these little colorful piece of art. This is created to create unforgettable, lasting impression on your target audience’s mind. It is about what story you want the audience to pursue  without event telling a single word about it. The logo is identity of the brand and if you are the brand of your business, which is in some cases i.e a lawyer or a freelancer e.t.c It is your identity too, so better craft and design a right identity because most of the time “First Impression is the last”.

Navigation –

A directionless navigation is nothing less then a nightmare. Bad navigation design confuses your audience and leave them frustrated to never return back. On the other hand a properly designed navigation is like flight navigation system, which is accurate and guides the user to exact coordinates where he want to land by conscious choice to takes an action which generate lead for business and start an engagement with the user to make him come back for more business every single time.

Colors and Shapes –

The colors used in the website plays a crucial role in the user engagement, use a lot of bright and shiny color and that will reduce the audience’s attention span significantly and make the user leave your website as quickly as possible on the other hand excessive use of dark color and serious tone will leave the user depressed and make your website look dull and boring. It is also important to consider the age group and other UX Design factors before making a choice of colors.

The shapes used in your website also engage the user’s subconscious mind, every shape has a different story and triggers a different sense, which influences the decision making power of the user i.e an oval or circle gives the user an impression that you are smooth and balanced in your approach but may be a bit less on the stability front at the same time square shape tells the user that you are balanced straightforward and sharp at times in your approach. So it is very important to use shapes in website wisely or be ready for otherwise consequences.

Content –

Last but not the least content is the hero of whole story, it posses the power to engage the user in your website and keep them coming back for more and also to drive them away. As discussed in previous point the content has to be very user focused and targeted. Stop writing generic content and wasting time to please everyone and just to be with the tide, i.e if you search for AI and Machine learning or Deep learning you will find tons of useless blogs and post written by so called wannabe data scientists, who fail to address one single point that Machine Learning and Deep Learning are subset of umbrella topic of Artificial Intelligence.

A World with Chatbots and AI

With recent technological advancements in chatbots and artificial intelligence (AI), neuro-linguistic programming, machine learning, internet of things (IoT) and web speech APIs, it is now possible to streamline interactions between computer and human languages more effectively. Everyday practically we see a Google Home or Alexa add on social media and on television, and this widens our vision about its application. So let’s have a glimpse on it.

A brief about chatbots

A chatbot is a service that people interact with via a chat interface. You can ask questions using your voice or by typing in the same way you would ask a person. The chatbot will usually respond in a conversational style, and it may carry out actions in response to your conversation (for example, order something for you). It often runs inside a popular messaging application, such as Facebook Messenger, Slack, or SMS. It answers your question, rather than directing you to a website.

Can the applications be replaced with Chatbots ?

To the end user, it may appear that systems of Chatbots like Alexa have replaced software applications (apps) when we ask them to book meetings in our calendars and purchase train tickets for us. In reality, they will encapsulate the apps and sit on top of them. While we may see fewer app icons on our smartphones, we will still need apps in the background for fulfilment and as data repositories.

Why should we discuss about chatbots ?

Eventually, the goal of a futuristic chatbot is to be able to interact with users as a human does. As the saying goes, “the best interface is no interface.” Voice chat is trending with the introduction of smart speakers like Amazon Echo, Google Home, Apple HomePod, etc.

How chatbots can help Small/Medium businesses ?

Bots are a glimpse into the future of business, and they have powerful implications on the business ecosystem. They have several advantages:

  1. 24×7 availability – A bot exists digitally unlike a human being, and can thus be pressed into service continuously without any interference.
  2. Highly Customisable – Bots are capable of carrying out a wide array of tasks because of their inherent flexibility.
  3. Affordable and Powerful – In the current scenario, chatbots can be developed for a small amount. Many options already exist, with the most popular being Facebook’s Messenger bot.
  4. Saves Resources – Employing a chatbot to handle basic customer interactions can free up valuable human resources without a decline in productivity.

Types of Chatbots –

  1. One operates based on a set of rules. It can only respond to very specific commands. If you, as the user don’t use the right command or words, the chatbot doesn’t know what you mean.
  2. On the other hand the other type uses machine learning and artificial intelligence to provide the best response. We’ll call these AI-powered chatbots.The AI aspect in a chatbot is based on machine learning. It is known as Natural Language Processing; it has the proficiency to understand a conversation and mimic human speech. An artificial intelligence (AI) agent in a chatbot achieves the goal through the ‘sense-think-act’ cycle.

How Chatbots can Revitalize Customer Engagement for SME’s?

Broadly Chatbots powered with AI can be used for two purposes:

  • For Enterprise – Today’s chatbots are powerful personal assistants. They can call an Cab, place a lunch order, make a hotel reservation, order office supplies when you get low and even help manage your calendar. Let’s face it, just scheduling a single meeting can take 15 minutes or more and when you add up how many meetings you schedule, it’s a significant time commitment for a small business.
  • For Consumers – Chatbots provide better service to users. Mainly in these following ways:
    • Quick Response time – Compared to a human being, a smart computer program will answer queries much quicker. This, coupled with an AI chatbot’s machine learning and multi-tasking abilities make it a highly efficient virtual assistant that can revolutionise customer interaction metrics.
    • Improved Conversions – Chatbots can study past search data and offer more personalised shopping options via retargeting. The AI is constantly learning, and it can pull up multiple options that will be more appealing to the user based on their search history and captured data points. This can lead to increased conversions for you in the long term.

How does Chatbots improve ROI?

Some instance where bots have worked out really well and undoubtedly have cleared the points regarding ROI as they turned out to be a boon in the industry.

  • Chatbots in Finance Industry- Chatbots found their way into the Finance industry as a virtual assistant within Mobile Banking Apps. Bots act as a platform were customers can make the payment of Bills, and transfer and deposit funds. According to a survey done by Abi AI, one of the top most IT firm could save 360,000 hours of manpower by deploying bots which helped them analyse complex legal contracts faster than a human could do.
  • Chatbots in Restaurants and Retail Industry- The idea of introducing chatbots in restaurant and the retail industry proved to be a smart one, as it has been helping famous food chains in reducing the order time of the customers considerably. Bots also help in saving several employees working hours as well, which in turn made them more efficient.

Robotic Process Automation (RPA) – Can it boost ROI?

Robotic process automation (RPA) is actually the use of software with artificial intelligence (AI) and machine learning (ML) capabilities to handle high-volume, repeatable tasks that previously required humans to perform.

These processes can include queries, calculations and maintenance of records and transactions. Some industry experts believe it may be even more transformational than cloud computing. It is sometimes called a software robot or bot, mimics a human worker, logging into applications, entering data, calculating and completing tasks, and logging out.

Glance at the Benefits of RPA – 

  1. Enabling better customer service for all SME’s by allowing processes to be completed much more rapidly.
  2. Ensuring business operations and processes comply with regulations and standards.
  3. Providing improved efficiency by digitizing and auditing process data.
  4. Creating cost savings for manual and repetitive tasks ultimately benefiting SME’s.
  5. Enabling employees to be more productive.

Applications of RPA –

  1. Customer service Sector: RPA helps SME’s offer better customer service by automating tasks, including verifying e-signatures, uploading scanned documents and verification of information for automatic approvals or rejections.
  2. Accounting Sector: Organizations can use RPA for general or operational accounting, transactional reporting and budgeting.
  3. Financial Sectors: Companies in the financial services industry can use RPA for foreign exchange payments, automating account openings and closings, managing audit requests and processing insurance claims.
  4. Healthcare Sections: Medical sectors also have the use of RPA for handling patient records, customer support, account management, billing, reporting and analytics.
  5. Human resources : RPA today automates HR tasks, including on-boarding and off-boarding, updating employee information and timesheet submission processes etc.
  6. Supply chain management Sector: RPA is used also for procurement, automation of order processing and payments, tracking shipments and monitoring inventory levels.

How can an SME benefit from RPA technology (in general and specifically regarding your business)?

SMEs can use robotic process automation (RPA), or put more simply – software robots – to automate their business processes, for example, back-office functions in HR, finance, procurement, IT or other core processes. By automating time-consuming, repetitive tasks SMEs stand to improve productivity which will help them gain competitive advantage.

Is this game-changing technology all that new?

Any BPM user with a sense of history knows that RPA has been around for a long, long time. For example, inbound call centers have been using Interactive Voice Response Systems (IVRS) for years. These systems employ robots to guide customers, accept key tone or voice-based responses, and pass on instructions to the underlying application to complete a transaction.

Moreover, the industry has always used internet BOTs (short form for Robots) for auto-posting of data. Software Testing industry has used similar type of automation in applications to manage functional, integration, user and more significantly regression testing.

What is different about the latest wave of RPA is the maturity of both technology as well as the business processes?

In our view, this transformation will be driven by a pursuit of five outcomes:

  1. Cost reduction: Software robots are typically at least one third the price of an offshore FTE.
  2. Efficiency: RPA can operate 24X7 without breaks provided the underlying core applications are available.
  3. Accuracy: Human FTEs make data entry mistakes, whereas robots perform the same task the same way every time provided processing transactions.
  4. Improved audit and regulatory compliance: Robots can provide a detailed audit logs enabling advanced business analytics and improved compliance.
  5. Ease of change management: Robots preserve application and data integrity by leveraging the existing application presentation layer and re-using existing application logic, databases and validation without deep understanding and re-engineering.

Feature List Comparison among the trend setters or top RPA Vendors :

  1. Learning : Basic developer approach is followed in Automation Anywhere, Whereas Uipath has Visual design as a learning approach and thirdly BluePrism has its own ability to develop and control.
  2. Re-usuality : Automation Anywhere,Uipath and BluePrism are all highly resuable.
  3. Cognitive Capability :  Automation Anywhere has still a quite better and medium level of Cognitive capability in comparison to UiPath and BluePrism which have quite low feature of this cateogory.
  4. Accuracy : Reasonable accuracy across mediums is there in software of Automation Anywhere , whereas Uipath shines in citrix automation designed for bpo automation and on the other hand in BluePrism desktop, web and citrix automation are available.
  5. Robots : Automation Anywhere and Uipath both offers front office & back-office robots, unfortunately BluePrism offers back office automation only.
  6. Operational Scalability : Large scale robot deployment is limited in case of Automation Anywhere. Limitation of Uipath being it frequently crashes in medium project. BluePrism however has Good features And Execution speed is very high.
  7. Macro Recorders : Automation Anywhere and UiPath both have faster process mapping whereas for BluePrism they say this is due to security constraints but a recorder is just a useful tool that you can choose not to use.
  8. Architecture : Client server architecture is followed both in Automation Anywhere and BluePrism but Uipath follows web based orchestrator.
  9. Access : UiPath control room – The Orchestrator – is web based, you can access it from the browser or mobile. Automation Anywhere and Blue Prism on the other hand have client based servers, accessible only through their apps.
  10. Process Designer : UiPath and BluePrism on one hand have Visual process designer whereas Automation Anywhere has Script based.
  11. Base Technology : Automation Anywhere follows Microsoft Technology whereas Uipath follows Microsoft – sharepoint wf , elasticsearch and BluePrism is based on kibana C#.
  12. Realiability : BluePrism till date is leading with high reliable features though has a tough competition by Automation Anywhere but Uipath lacks in this.
  13. Pricing : On one hand Automation Anywhere has higher cost of deployment,UiPath has Aggressive, attractive entry level pricing but for BluePrsim the high cost of acquisition being a problem in addition to limited training available.
  14. Certification and education : Automation Anywhere has been launched recently with certifications, whereas Uipath has Free online training and certification and BluePrism although have certification program available.

Why is it important to embrace emerging technologies, like RPA, in the era of disruption?

We like to think of us all being part of a huge ‘digital river’ where technology is changing so fast, and changing the way we can operate and do business each and every day, that if we don’t embrace it then we will be swept away.

Blockchain – Bubbling Trend

“Blockchain” is one of two “B” words that are all the fuming lately — the other being “Bitcoin.”

While Bitcoin is grabbing most of the headlines, many people are mistakenly lumping “cryptocurrency” into the same category as “Blockchain.” True, the two are certainly related, but they’re not one in the same.

What is blockchain doing?

Blockchain, helps us imagine a world in which contracts are embedded in digital code and stored in transparent, shared databases, where they are protected from deletion, tampering, and revision. So, a blockchain is simply a digital ledger, much like what’s above your chequebook in your wallet. By allowing digital information to be distributed but not copied, blockchain technology created the backbone of a new type of internet. Blockchains use cryptography to process and verify transactions on the ledger. Encryption and coding improve transparency, efficiency and trust in information-sharing.

What makes blockchain unique and really cool?

Instead of some company having it stored on a server somewhere waiting to be hacked, the blockchain exists decentralised. This means anyone running a full node( a special type of wallet that hosts the block chain essentially) from their computer at home is storing every transaction that has ever occurred on that blockchain. Its network lacks centralised points of vulnerability that computer hackers can exploit. We all rely on the “username/password” system to protect our identity and assets online. Blockchain security methods use encryption technology.

The basis for this are the so-called public and private “keys”. A “public key” (a long, randomly-generated string of numbers) is a user’s address on the blockchain. Bitcoins sent across the network gets recorded as belonging to that address. The “private key” is like a password that gives its owner access to their Bitcoin or other digital assets. Store your data on the blockchain and it is incorruptible.

How is transparency and incorruptibility maintained?

The blockchain network lives in a state of consensus, one that automatically checks in with itself every ten minutes.  A kind of self-auditing ecosystem of a digital value, the network reconciles every transaction that happens in ten-minute intervals. Each group of these transactions is referred to as a “block”. Smart contracts are “conflict-free” ways to exchange money, property and shares or anything of value via Blockchain. These contracts define the rules and penalties for each agreement and also enforce obligations automatically. Two important properties result from this:

  • Transparency data is embedded within the network as a whole, by definition it is public.
  • It cannot be corrupted altering any unit of information on the blockchain would mean using a huge amount of computing power to override the entire network.

Who and where all will the blockchain be used? Some instances –

  1. Finance: – Currently, finance offers the strongest use cases for the technology. International remittances, for example. The World Bank estimates that over $430 billion US in money transfers were sent in 2015. And at the moment there is a high demand for blockchain developers.

  2. Health Care: – An example: MedRec, an MIT-backed initiative designed to be a digital family history of medical records, uses Blockchain to create for patients a family medical history that can be passed down from generation to generation. MedRec was implemented using Ethereum blockchain and uses that technology’s smart contracts to execute scripts on the blockchain.

  3. Music World: – Myceria’s Blockchain-based platform has created a way for musicians to push smart contracts for the sharing of free-trade music, ensuring that profits go back to the artists. These contracts allow artists to sell directly to consumers without the need for labels, lawyers or accountants; and royalties are paid out automatically.

  4. Human Resources: – San Francisco-based company, Bitwage. Bitwage operates on a Blockchain-based payroll system to facilitate cross-border payments through Bitcoin. This allows the company to pay employees, contractors, even vendors, worldwide in their preferred currencies. What Blockchain can do is simplify the process and eliminate these middle men, making investment in the technology attractive.

Any instance of Benefits achieved?

By adopting Blockchain-as-a-service (BaaS) the tech giant is investing in enterprise systems that leverage cloud infrastructure. The launch of this service in February of 2016 helped create opportunities for IBM to transition to cloud services and to use them to build custom blockchains for its customers.

Why will blockchain transform the global economy?

Similar to how the internet changed the world by providing greater access to information, blockchain is poised to change how people do business by offering trust. The benefits of blockchain for business are numerous, including reduced time (for finding information, settling disputes and verifying transactions), decreased costs (for overhead and intermediaries) and alleviated risk (of collusion, tampering and fraud).

Developer Survey 2018 and forecast for Startups

Developers are the people who live and breath in technology. They are the people who implement the technology you imagine.

Here is the Survey of the developers and their behaviour which leads to a detailed analysis about the latest trends towards growth and demand of technologies.

The stats of last year and forecast for year ahead –

The Developers Survey from Stack Overflow is out for 2018 and here is what it means for Your IT Strategy for 2018. Stack Overflow or SO is the largest Developer community and their Survey is what mostly determines the IT resource management for IT Industry, Tech Startup and SME’s dealing with IT. Though it is mostly statistical analysis and graphical presentation of data, In this post we will translate it for you and give a clear picture of the market situation.

  • “57.9 % among the community are backend developers.”

– This helps us to forecast that depending upon the technology stack the backend developers will be easily available and cost effective. So if you deal mostly with api driven platform, analytics and backend frameworks it is a good news for you. On the other hand, you should be ready to invest more on frontend developers and mobile developers if you deal with complete technology stack.

  • “48.2 % among the community are full stack developers.”

– This helps us to forecast that almost half of the community is full stack developers, and that means, right mix of these guys in your team can significantly reduce the cost and have better ROI, however the caveat is you may reduce the experts on particular area.

  • “56.4% of professional developers contribute to open source.”

– This helps us to forecast that developers now would not be dependent on much training & KT which leads to lower Learning & Development cost, to be within budget. Yes you got it right if you are a Open Source Technology stack consumer and contributor you can safely reduce your L & D budget.

  • “24.8% of developers learned to code within the past five years.”

– This helps us to forecast that the it is easier and less expensive to find developers for slightly newer technologies i.e Ruby,Javascript,Node,Mongo etc. Thus making it useful for the SME’s to use the trendy and handy coding language and experiences with new techs in place. The optimizations needed from future perspective would be much lesser giving best ROI.

  • “48.3% of developers prefer Linux.”

– This means the software cost for the running the operations are going to be less costly usually the linux free flavours are quite popular for the client machines on the other hand the enterprise variant and event the free ubuntu flavours are popular on server side which makes it almost free.

  • “85.4% of developers use Agile development methodology and now moving to DevOps.”

– This helps us to forecast that Businesses implements DevOps only if it’s directly contributing to the company’s increased productivity, effectiveness and, profitability. The way that it’s possible for SMEs is when the IT and Operations teams work in sync and streamlining the provision of tech solutions that solve the business needs.Thus this shift from Agile to DevOps seems faster.

What is the new key from business perspective ??

For the tech startups full stack and backend developers are cheaper, frontend developers will still be costly. Learning and development cost along with the softwares to run the technology operations are going to be less expensive due to open source contributions. Newer technology with the DevOps are going to be right choice for building faster Go to Market strategy. The survey also concludes that a very few percentage of developers are working in the field of Machine Learning only around 3.5%. Among professional developers looking for work, a higher proportion of machine learning specialists and data scientists were looking for jobs compared to other occupation types. That said, only 14.3% and 13.2% respectively are active. But they are also the highest paid professionals in industry. Also a certain portion of ML developers work remotely. But more and more people are are getting attracted to this niche field. ML development is getting easier and widespread with the development of newer and newer libraries and packages in the field.

DevOps – Value Proposition for SME’s

DevOps is a methodology which solves the operational and logistics challenges of technology Delivery.

What is DevOps –

Imagine these scenarios –

  • Scaling up your Technology infrastructure and Landscape for another geographical region
  • Scaling up your Online Marketplace for Thanksgiving or Black Friday sale
  • Recovering from a massive data center failure
  • How to improve Go To Market Time, to improve customer satisfaction ?
  • How to improve delivery time to the customers?  
  • How to get faster ROI ?

To address above points what is your game plan? How much is automation involved here? How much manual effort and time does it cost? Is there a way that these all can be optimised? Answer is DevOps. If you have it in place you are already ahead of most competitors. To get the details on how these questions get answered by DevOps keep reading ..

DevOps In Business

Why is DevOps important ?

Advancement today has set for a world which is full of new technology that change at fast pace like Big Data, Internet of Things, Artificial Intelligence, Machine Learning and so on. Inspired by these just-in-time development and business process improvement, DevOps has become a global trend in the tech industry.   

Advantage of DevOps –

DevOps is a culture,  where as the term suggests Development (Dev) and Operations (Ops) teams align much closer together and share in-between knowledge in improved ways. But DevOps is much more than this – it is a ‘state of mind’, a common approach to a problem. Businesses today has a point in implementing DevOps only if it’s directly contributing to the company’s increased productivity, effectiveness and, profitability. The only way that it is possible for small and medium enterprises is when the Development and Operations team work in sync and streamlining the provision of tech solutions that solve the business needs. Moreover Unbounded collaboration is achieved with notably higher rates of employee loyalty and engagement.

How to improve delivery time to the customers?

Analysis- DevOps methodologies when implemented in business models enable to break the complex and big projects into smaller modules of functionality that can be delivered on a steady rate. Hence the clarity and speed up of the release schedules and delivery timeline are reduced, allowing to create a buffer for any future changes on the same project.

Recovering from a massive data center failure

Analysis- Research also show that DevOps companies have an almost supernatural advantage of 30x the deploy frequency of their non-DevOps peers. Meantime to recovery process of DevOps also reduces 168x reduction to recover customer failures.

How to get faster ROI ?

Analysis- DevOps allows a business to release twice as fast, they can effectively double their annual revenue.Getting Paid for Faster returns in DevOps Is basically, reverse-chronological order of importance for an ongoing business:

  • Get money after you bill.
  • Bill after you deliver benefit.
  • Deliver benefit after you ship.
  • Ship after you’ve made the product.
  • Get money to make product.

Over a mid to long term duration there is 20% increase in annual revenue would be on par with enterprise averages, thus definitely a better ROI.

 

How to improve Go To Market Time and improve customer satisfaction ?

Analysis- Failure in DevOps is a mandate notion which is taken as a must to happen in real world. DevOps provides embracing the notion that you will fail and that you should even practice failing, this is a key mental step to focusing on meantime to recovery (MTTR). Moreover the process of Continuous deployment = continuous feedback allows  a chance to test users’ satisfaction in real time, adjust their products to customers’ needs, thus shaping a tighter market-product fit. Hence reducing failure factors in business models.

 

Realisation of the Hour!

DevOps for business

Currently Agile teams used automated build, test automation, Continuous Integration and Continuous Delivery.

With DevOps that is extended further to “Infrastructure as Code”, configuration management, metrics and monitoring schemes, a toolchain approach to tooling, virtualisation and cloud computing to accelerate change in the modern infrastructure world. DevOps brings some tools on the block as well like configuration management (puppet, chef, ansible, cfengine), orchestration (zookeeper, noah, mesos), monitoring, virtualisation and containerisation (AWS, OpenStack, vagrant, docker) and many more. This makes the SME’s prosper with clients much better.

It makes ONE team with an objective to delivery software fully to the customer. So DevOps becomes the need of the hour for an organisation aiming to stay ahead of the competition. Get in touch with us if you would like to implement DevOps within your organisation or simply need any consultation or advice on it.

Technology as Business Enabler

We strongly believe that technology is an enabler for business Here is how we think technology can help to gain momentum for the business –

Real life implementation Challenge

An ordinary artist with extraordinary craftsmanship, a living embodiment of the miraculous fine portfolio of paintings, pottery and jewellery, yet sadly have painful need to knock each door, just to sell his valuable, handmade articles. Imagine how far can his feet can walk, each step forward results into loss of energy and his most valuable possession i.e “Time”.

Just then he learns startups also shares the same passion of serving customers, but ofcourse, in a much better way. The nerves of technology powers the machinery of supply chain. With these startups at his disposal and great technology as a leverage, success comes by design not by luck. Selling products online and meeting the demand of customers becomes a super sustained, self managed affair.

 

Plan to make the business always ready for market ?

Shopping Cart for MarketTechnology today is the foundation for all success. Falling behind the Technology Curve, that compares the linear growth of technology and the rate of change is simply not possible. Today industries have become obsessed to achieve maximum efficiency at minimal cost. Modern businesses can’t afford to be technology laggards. Bridging the gap between today’s technology and tomorrow’s innovations is essential to transitioning seamlessly.

 

 

Keep a track of latest technology trends?

Tracking Device Improving ROI by infusing technology has always been a primary purpose for any business. Starting with the goals we want to achieve, and then plan backwards, finding a suitable technology that supports and improve performance to expected benchmark. This is what makes business and technology work hand in hand. After all “Technology doesn’t drive success: people using technology do”. Staying abreast of the latest trends allows a business to pivot before competitors can react.

 

 

Strategy Shifts and plan to adapt changes

Change by wrench Today Enterprises can no longer afford to think only in terms of efficiency and the 10-year plan. The new business model relies on fluidity: a company poised to pivot is one that’s best prepared for the future. We need to focus less on tomorrow and live in the present as that would make an impact.

The technical shifts today can no longer be limited to upgradation of system being done once. Trend says this era “Change is the only constant”. Oracle which was once known for its database models is towards being outdated, as today the cloud is becoming the core paradigm for delivering business technology, with an aspirational promise of “zero infrastructure which says anything-as-a-service”. Since the workers and management in the zone of business become more dependent on tech, they are increasingly able to help out with the process of digital change and transformation. So for business the digital transformation is required, however, it may be complex, time consuming, and expensive, and it affects every aspect of the enterprise.

 

Correct Go To Market Strategy?

Head thinking about go to market strategyA careful crafted plan on approach of marketing product and services, is the need. Do we need a website and if yes what kind of website? Is having mobile application at this time is right thing or should we wait? Worry not we would soon cover this topic in detail about what needs to be done and exactly in what order ?  Since the commercialisation and use of technology became more widespread throughout the world, the adoption of advanced products can generate new business opportunities and various benefits.

 

Pricing and decision before choosing a technology

The market today stands long-term visible capability of the decision makers.The wise ones choose a developed product with considering below points –

  • Should encourage designers to explore Creative Routines and apply them in work.
  • Should encourage developers to explore Understanding Routines and apply them in work.
  • Should encourage parents to study Visible Thinking and encourage their children to try them.
  • Should not only develops solution for SME’s but also provide a supportive system for their backup.

 

Checkpoints for latest technology trends

Remember CheckpointsFew Instances of technological boost is once there was an era where it was all cash, then it was credit cards, and now it’s time to start to accept mobile payments. These make daily transactions much simpler. Similarly today current tech can help business keep track of all the necessary documents, invoices, deductions, and expenditures and made that all a little less painful by generating and tracking invoices way more better than manual work. Hence the best business growth is with trending techs, you need it you get it.

To help progress and success thrive, the first step is research to check whether there is a more recent, advanced program, app, or tech development that can aggregate multiple needs into one process. Thus the latest technology trends can make your job easier and will also show the customers that business is modern and evolving. What’s needed is to keep up with what’s hot in the industry and make the effort to integrate the technology that’s best for your business.

 

Here in AppsWise we try to solve a business scenario in most optimised and efficient technical way, by keeping all the edge cases in mind for any SME’s to grow. Get in touch with us for any challenges you deal with in technology scope or even if you just want to optimize your technology operations.

The Basics of On Page SEO

On-page SEO has never been more important than now. Unique content is definitely the most important factor to position your website better in rankings but Missing SEO factors can drags it down more often than not. For example no or minimal use of H tags, Ineffective use of the bold and italics in SEO optimisation. Since the latest Google update on-page SEO has gained lot more attraction. This small article is geared towards making you familiar with on-page SEO in less than 10 min. So let’s jump into the technicalities

Use of keywords

keywords

Keywords must appear in the title and then it must appear in the URL. You have to optimise the keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing)

 

 

Header tags

tags

Spread of H1, H2 and H3 tags should be nice enough in the article, without the compelling headlines very well researched content might get unnoticed. Keyword must appear in first and in the last sentence of the page. Relevant usage of bold and italics should be there.

 

Internal link

internal-linksThere should be one internal link to a page on your blog/website. Image alt attribute should have the keyword as well if possible. URL should be descriptive which can give the idea about page content.

 

 

Social networks

social-networkGet social. Sharing is caring, have the popular and widely used social network icons for the audience of your post. Post contents to LinkedIn and generate more traffic of intellectual crowd.

 

 

Device agnostic

device-independantPage should render in all devices screen and every popular browser. It should be developed in responsive manner which scales up to any device size easily and smoothly. The current trend is mobile browser so keep that in mind and design your site with “Mobile First” concept.

 

Keep yourself updated

updatesThere are some other measures which should be applied carefully such as quality of links in your page, page loading speed, content length and usage of https. Keep yourself updated with positive and negative impact of google algorithm updates.

That is it, we hope it was simple. Do let us know your thoughts and stay tunes for updates.

Security during development A Wise or Otherwise Decision

Web application security, cyber theft and cyber ransom are some of the most trending security topics in the internet these days. Despite the large number of antivirus companies and security professional out there, still the approach towards this is reactive and this common trend is indicating that the engagement of offensive security mind-set needs an increase of several magnitudes.

All security attacks pose risk to the business and risk can be mitigated with awareness and it holds good for security incidence also. When software developers get education on security which intern enables them to detect and protect their application in advance, when this happens to some extent application can be marked as protected. Though definition of Protected application is the matter of debate in security community as the how protected application is depends on who is attacking and who essentially is providing the protection. Real security would be implemented completely only when developers will be involved from the step one. Without the actual workforce involvement our assumption of having vulnerability free software systems seems very unrealistic.

When developers are writing code they are more interested in the problem solving and logical progression, they don’t want to lose the time in deployment process, most of the J2EE certified application servers when they run on development mode, time taken to publish the changes keeps everything on halt. personally have experienced this in WebLogic, WebSphere. In reality businesses exist to make money, none of them exist specifically to maintain security and fortify them with latest security systems.

2 things have been overlooked in the software development industry generally, one thing is the rapid feedback cycle, developers waste lots of time in deploying and executing their code than in coding, unfortunately there are not many products which facilitates real time deployment and security testing, we must admit that there are few but those too are not supported for every platform, these solutions have long way to go. Another problem that I could think of is vulnerability detection at the time of software development. These things are really fundamental to secure software development cycle and most importantly they should be open and free. Open source community needs to put some serious thought on this area which I feel is overlooked from long time.

Having the development time security detection not only reduces the cost and saves time but it also infuses security vulnerability awareness among developers. Lack of security specific understanding among developers is growing concern of product managers, additionally it enhances time to market your product.

Once we are successful in infusing this thought of writing secure code into the mind of developers, cost of security testing and remediation would eventually become negligible. Training programs that promote this goal will help us realize the positive outcomes shortly. All of sudden making them mandatory might sound like an order and creating compliance verses engagement problem. Management should handle this problem carefully. Initiatives which are started with sole aim of promoting secure coding practices should be fun to learn and implement. This seems the only way of achieving cent per cent security in software development cycle.

Bottom line is run time security issue detection and rapid feedback cycle is the demand of hour and software industry and open source community need to come up with serious plan of implementing and building frameworks where secure coding practices can foster and result into protracted software systems.

Local SEO Utility Or Commodity?

Local search engine optimization is more important than ever in this age of neck-to-neck competition. Most often it seems like a commodity however, depending on the nature of business it can be most beneficial utility. Scope for any business is very wide and practically covers almost all business sectors due to variety of benefits it can bring. In the actual means it’s no longer an add-on, businesses who are serious about their web presence are considering this as mandate and implementing it at the earliest. Here in this article we rest our case by addressing the most asked and pressing query i.e. why do we need local SEO?

 

To show your existence in the top –

ExistenceWe have to tell the customers that we exist and available when they need us. This is the digital revolution era and customers are using very sophisticated hand held devices and wearable gadgets, as a modern generation business we need to publish the important business notification to the subscribers, this has become very important. Who does not want to gain customers confidence by leveraging low cost technical solutions.

 

 

 

 

Are we recognizing the growing mobile searches?Searches

Smart phones are computer with ability to make calls, Mobile based search has increased with several magnitudes, what it says is, mobile has become the preferred search device and customers would like to take its help to locate you, when you are not appearing in the mobile search you are clearly missing some serious gains. When smart phone user searches for product or services Google shows result which are close to the user, Mobile phone GPS makes it possible. This is technology and when you do not take advantage of Local SEO most likely you will miss customers who is very close to your business proximity.

 

 

 

So how to approach it?

Approach iTKey Information about our business like address, offering, service name and important tags in the web are not consistent, managing these effectively is the first step towards being SEO equipped. Not having SEO is as good as not having the presence, you are hiding yourself and keeping distance from the potential customers. This becomes important especially when your competitor leverages feature of local SEO. It becomes fairly easy for them to turn the internet traffic towards their business and eliminate other competitors.

Maintaining the local search engine optimization is not the rocket science provided we follow some guidelines and more to the point, google does automatic listing as your consistency across all the references ages and with every search your business listing improves

 

 

Important steps to consider

  • Name, Address and Phone Important Stepnumber consistency across the digital marketing websites and advertisements.
  • Local reviews for your product and service is must in order to top the chart. This includes google reviews as well.
  • Choose correct categories for your business.
  • Upload relevant pictures.
  • Having an embedded google map to locate your business.

 

 

 

There are lot more on this. This may sound simple; however, this is not as easy as it looks. Professional who have good command over the local search engines functionality and who knows how to make your business top the chart can be real help in improving the ranking of your business. If you need any help about fixing your local SEO remember we are always within reach.