The Basics of On Page SEO
On-page SEO has never been more important than now. Unique content is definitely the most important factor to position your website better in rankings but Missing SEO factors can drags it down more often than not. For example no or minimal use of H tags, Ineffective use of the bold and italics in SEO optimisation. Since the latest Google update on-page SEO has gained lot more attraction. This small article is geared towards making you familiar with on-page SEO in less than 10 min. So let’s jump into the technicalities
Use of keywords
Keywords must appear in the title and then it must appear in the URL. You have to optimise the keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing)
Spread of H1, H2 and H3 tags should be nice enough in the article, without the compelling headlines very well researched content might get unnoticed. Keyword must appear in first and in the last sentence of the page. Relevant usage of bold and italics should be there.
There should be one internal link to a page on your blog/website. Image alt attribute should have the keyword as well if possible. URL should be descriptive which can give the idea about page content.
Get social. Sharing is caring, have the popular and widely used social network icons for the audience of your post. Post contents to LinkedIn and generate more traffic of intellectual crowd.
Page should render in all devices screen and every popular browser. It should be developed in responsive manner which scales up to any device size easily and smoothly. The current trend is mobile browser so keep that in mind and design your site with “Mobile First” concept.
Keep yourself updated
There are some other measures which should be applied carefully such as quality of links in your page, page loading speed, content length and usage of https. Keep yourself updated with positive and negative impact of google algorithm updates.
That is it, we hope it was simple. Do let us know your thoughts and stay tunes for updates.